Brand Strategy.
Operational Excellence.
Thought Leader.
Professional Experience
Account Director | HH Global (Formerly EYELEVEL, Inc)
Portland, OR Feb 2017 - Present
Responsible for bringing client brand visions to life through multiple marketing mediums including retail environments, digital solutions, print, packaging, branded merchandise, and seasonal campaign initiatives. Drive enterprise growth of net new clients and new from existing client opportunities.
Collaborate with brand marketing and creative partners to develop core and initiative marketing solutions
Develop account development plans to drive strategic partnerships, business growth plans, and integration of long-term client development.
Converted $70M in new global client enterprise contracts and $10M in new client transactional work for brands including Movado Group Inc, Peloton, Sonos, Smartwool, Nestlé, Starbucks & Sephora.
Develop and execute global business development strategy to sell omni-channel solutions focused on integrating physical and digital retail brand stories
Operationalize and implement new global client contracts by developing operational processes, developing technology support briefs, defining the supply chain, and collaborating with legal and finance on commercial and contractual terms for MSAs, SOWs, and KPIs.
Create and manage department P&L including net sales, margin, top and bottom-line goals.
Manage, mentor, scale and develop a team of direct and indirect reports to service new and existing clients.
Trained in design thinking methodology to find the right solutions to solve complex client problems
Account Manager | HH Global (Formerly EYELEVEL, Inc.)
New York, NY July 2015 - Feb 2017
Oversee client services and business development for the New York office to drive business transformation and client profitability.
Collaborate with global creative, engineering, production, operations and external supplier partners to develop and execute domestic and import brand marketing materials.
Transform office department from a cost center to profit center through new business acquisitions and growth from brands such as Penhaligon’s, Sorel, Reebok, Pepsi, and adidas.
Utilize design thinking methodology to understand the customer journey and develop impactful omni-channel solutions.
Manage department P&L and responsible for analyzing cost estimates to ensure job profitability.
Prepare and present quarterly business reviews and business assessments for new client readout presentations.
Account Manager | Premier Store Fixtures
Portland, OR Mar 2013 - June 2015
Drive revenue growth of the Portland office through superior customer service and account management.
Manage client communication and service requirements to meet client KPIs and SLAs
Oversee development of new brand concepts from ideation through market execution.
Drive success of projects through proper briefings, planning, creating project cost estimates and ensuring job profitability.
Execute client marketplace transformation concepts aimed at delivering disruptive consumer experiences within the US market.
Assist Sales Director in securing new business
SIS Project Manager | adidas America
Portland, OR Nov 2010 - Oct 2012
Oversee the development and implementation of the global shop-in-shop program at US based partner wholesale locations.
Manage installation of branded fixtures programs for wholesale retail space management by driving internal and external teams from planning through final implementation
Coordinate third party vendors to develop and install seasonal initiative updates
Assist senior management in developing and driving in-store strategies to gain retail space and support sales strategy
Monitor existing shops and create monthly performance and competitor updates
Optimize and manage CAPEX budget for wholesale locations including Dick’s Sporting Goods, Sports Authority, Modell’s and Soccer Specialty locations
Visual Merchandiser | CIP Marketing
Portland, OR Mar 2008 - Nov 2010
Managed field merchandising for adidas at key Oregon wholesale retail partners including Dick’s Sporting Goods and Sports Authority.
Led visual merchandising for Oregon based adidas shop-in-shop locations
Designed and managed the execution of the Quarterly Merchandising Directives for adidas OWN retail for Sports Performance and Originals product
Assisted with shop-in-shop installations, graphic change outs and general shop maintenance.
Coordinated new shop installations with adidas preferred vendors
Education
Bachelor of Business Administration in Marketing and Management
University of Portland August 2007 - December 2010
Entrepreneur Scholars Honor Program
Winner 2010 Business Plan Competition
Winner E-Scholars 24-hour Business Plan Competition
Volunteering
University of Portland E-Scholars Mentor 2012-2015
Steering Committee Member and Events Chair for Women’s at INWK Employee Resource Group